Privacy policy

Last updated: August 26, 2026

Souq Rush operates this store and website, including all related information, content, features, tools, products, and services, to provide you with an online shopping experience (the "Services").

This Privacy Policy explains how we collect, use, store, and disclose your personal information when you visit our website, use our Services, place an order, make a purchase, contact us, or otherwise interact with Souq Rush.

By using our Services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

When you use our Services, we may collect personal information that identifies you or can reasonably be associated with you.

Depending on how you interact with our Services, we may collect the following information:

  • Contact information, including your name, email address, phone number, billing address, and delivery address.

  • Order and transaction information, including products purchased, order details, order value, payment status, returns, refunds, and cancellations.

  • Payment information, including information necessary to process your payment. Payment card and other payment information may be processed directly by our payment service providers. We generally do not have access to your full payment card details.

  • Cash on Delivery information, including information necessary to confirm, process, and deliver COD orders and collect payment upon delivery.

  • Account information, if you create an account, including your account credentials and preferences.

  • Communications, including information you provide when contacting us about an order, product, return, refund, or other customer-service matter.

  • Device and technical information, including your IP address, browser type, operating system, device information, and network information.

  • Usage information, including information about how you interact with our website, such as pages viewed, products viewed, products added to your cart, and other interactions with our Services.

  • Marketing information, including your preferences regarding marketing communications and interactions with advertisements or promotional content.

We do not intentionally collect sensitive personal information unless it is necessary for a specific purpose and permitted by applicable law.

2. How We Collect Personal Information

We may collect personal information from the following sources:

  • Directly from you, when you place an order, create an account, contact us, subscribe to marketing communications, or otherwise provide information to us.

  • Automatically, when you browse or interact with our website through cookies, pixels, analytics tools, and similar technologies.

  • From service providers, such as Shopify, payment processors, delivery providers, website analytics providers, and other technology providers that help us operate our business.

  • From advertising and marketing platforms, where permitted by applicable law and based on your interactions with our website or advertisements.

3. How We Use Your Personal Information

We may use your personal information for the following purposes:

Processing and Fulfilling Orders

We use your information to:

  • Process and confirm your orders.

  • Process online payments.

  • Confirm and process Cash on Delivery orders.

  • Prepare and deliver your purchases.

  • Allow delivery providers to contact you regarding delivery.

  • Collect payment for COD orders.

  • Communicate with you regarding your order.

  • Process returns, refunds, and exchanges.

  • Provide customer support.

Operating and Improving Our Store

We may use information to:

  • Operate, maintain, and improve our website.

  • Improve our products and Services.

  • Understand how customers use our website.

  • Personalize your shopping experience.

  • Recommend products that may be relevant to you.

  • Detect technical problems and improve website performance.

Marketing and Advertising

Where permitted by applicable law, we may use your information to:

  • Send promotional emails or other marketing communications.

  • Show advertisements for our products on social media and other websites.

  • Measure the effectiveness of our advertising campaigns.

  • Understand interactions with our advertisements.

  • Provide more relevant advertising based on your interactions with our website.

You may opt out of promotional email communications by using the unsubscribe option included in our marketing emails.

Fraud Prevention and Security

We may use personal information to:

  • Detect and prevent fraudulent transactions.

  • Identify potentially fraudulent COD orders.

  • Protect our website, customers, and business.

  • Investigate suspicious or unauthorized activity.

  • Maintain the security and integrity of our Services.

Legal and Regulatory Compliance

We may use and process personal information when necessary to:

  • Comply with applicable laws and regulations.

  • Respond to lawful requests from government authorities.

  • Resolve disputes.

  • Enforce our terms, policies, and agreements.

  • Protect our legal rights and the rights of our customers or other individuals.

4. How We Share Your Personal Information

We may share personal information with trusted third parties when necessary to operate our business and provide our Services.

These may include:

  • Shopify, which provides the e-commerce platform used to operate our online store.

  • Payment processors and payment gateway providers, which process customer payments.

  • Delivery providers, which help us deliver orders and, where applicable, collect Cash on Delivery payments.

  • Technology and service providers, including providers of hosting, analytics, customer support, security, and other business services.

  • Advertising and marketing providers, where necessary to operate advertising campaigns and measure their effectiveness.

  • Professional advisers, such as legal, accounting, or financial advisers, where necessary.

  • Government authorities or law enforcement, where disclosure is required or permitted by applicable law.

  • Business transaction parties, where personal information may be transferred as part of a merger, acquisition, sale, restructuring, or similar business transaction.

We do not sell your personal information for money.

5. Shopify

Our online store is powered by Shopify.

Shopify provides the technology that allows us to operate our online store, process and manage orders, and provide other e-commerce functionality.

When you use our Services, information you provide may be processed by Shopify and its service providers in accordance with their applicable privacy policies.

For more information about how Shopify handles personal information, you can review the Shopify Consumer Privacy Policy.

6. Cookies and Similar Technologies

We may use cookies, pixels, tags, and similar technologies to operate and improve our website and understand how visitors interact with our Services.

These technologies may be used to:

  • Keep your shopping cart functioning.

  • Remember certain preferences.

  • Understand website traffic and usage.

  • Measure advertising performance.

  • Improve website functionality.

  • Provide relevant advertising, where permitted by applicable law.

You may be able to control or disable certain cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website.

7. Third-Party Websites and Services

Our website may contain links to third-party websites, applications, payment services, social media platforms, or other services.

If you access a third-party service through our website, that service may collect and process your information according to its own privacy policy.

Souq Rush is not responsible for the privacy, security, or practices of third-party websites or services that we do not control.

8. Children's Privacy

Our Services are intended for a general audience and are not specifically directed toward children.

We do not knowingly collect personal information from children where such collection is prohibited by applicable law.

If you believe that a child has provided us with personal information inappropriately, please contact us using the contact information below so that we can review the matter and take appropriate action.

9. Data Security

We take reasonable measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmitting or storing information electronically is completely secure, and we cannot guarantee absolute security.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

  • Provide our Services.

  • Complete and maintain records of transactions.

  • Process and manage orders, including COD orders.

  • Provide customer support.

  • Comply with legal, accounting, tax, and regulatory requirements.

  • Resolve disputes.

  • Prevent fraud and abuse.

  • Enforce our agreements and policies.

The specific retention period may vary depending on the type of information and the purpose for which it was collected.

11. Your Privacy Rights

Depending on where you live and subject to applicable law, you may have certain rights regarding your personal information.

These rights may include:

  • Right to access personal information we hold about you.

  • Right to correct inaccurate or incomplete personal information.

  • Right to request deletion of your personal information in certain circumstances.

  • Right to receive or transfer certain personal information where applicable.

  • Right to withdraw consent where processing is based on your consent.

  • Right to opt out of marketing communications at any time.

To exercise a privacy right, please contact us using the information provided in the Contact Us section below.

We may need to verify your identity before processing certain requests. Your rights may be subject to limitations and exceptions under applicable law.

12. Marketing Communications

If you choose to receive promotional communications from us, we may send information about products, promotions, offers, or other updates.

You can unsubscribe from promotional emails at any time by clicking the unsubscribe link included in the email.

Even if you opt out of marketing communications, we may still contact you regarding transactions, orders, COD confirmation, delivery, refunds, security matters, or other non-promotional communications necessary to provide our Services.

13. International Data Transfers

Some of our service providers, including technology, payment, analytics, advertising, or e-commerce providers, may process or store personal information outside the United Arab Emirates.

Where personal information is transferred internationally, we will take reasonable steps to ensure that such transfers are handled in accordance with applicable data protection laws and appropriate safeguards.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, Services, technology, or applicable legal and regulatory requirements.

When we make changes, we will update the "Last updated" date at the top of this Privacy Policy.

We encourage you to review this Privacy Policy periodically.

15. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or wish to exercise an applicable privacy right, please contact us at:

Souq Rush

Email: support@souqrush.com

Location: Dubai, United Arab Emirates